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By YushDon

The Harder They Come is re-incarnated for the stage at the start of a North American tour!

Ground-breaking film The Harder They Come has come again! But this time it’s reincarnated as a colourful stage play which  kicked off its North American tour in Toronto on Tuesday.

Like the 1972 film on which it’s based, the musical was written by Jamaica’s Perry Henzell who died in 2006, but not before he’d written the script for a musical based on his tale of a would-be musician who becomes a wanted man in the mean streets of Kingston, Jamaica.

British producer Jan Ryan brought it to the stage and Theatre Royal Stratford East and UK Arts International have teamed with Mirvish Productions to premiere it in Toronto.

The film, with its track of famous songs such as The Harder They Come, You Can Get It If You Really Want and Many Rivers to Cross, brought lead player, singer and song-writer Jimmy Cliff to superstardom. Cliff’s character, based on a real-life Jamaican criminal, cannot negotiate the politics of the music industry and turns to crime. Many of the issues tackled in the film is still pertinent today so should resonate with audiences around the world.

The Toronto production, the first stop on an international tour, runs June 21 through Aug. 23 at the Canon Theatre.

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By YushDon

Looking for a good book on marketing a record label? This is a fine candidate.

"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up.

From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good platform to plan your domination of the known music world!" – Future Music

Product Description

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms.

This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries.

Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. 

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