By Michael Conally
"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up.
From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good platform to plan your domination of the known music world!" – Future Music
Product Description
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms.
This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries.
Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
(1 votes, average: 4.00 out of 5)
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